A fractional CMO is a Chief Marketing Officer (CMO) available to be hired on an advance payment. This type of CMO is often sought after by small and medium-sized businesses that lack marketing experience in their leadership team. A fractional CMO can provide strategy and direction, participate in strategic planning sessions, and help develop a marketing plan and budget for the organization. Robot Creative's fractional CMOs have more than 20 years of experience and develop dozens of marketing plans every year.
They can work with the internal team or our team to implement the marketing plan. The role of a fractional CMO is tailored to the needs of the company that hires them, as well as the skills and experience that the marketing professional brings. By using Chief Outsiders' fractional CMO services, you get much more than just a new face in your company. A fractional CMO is an experienced executive who is able to create and execute a company's marketing strategy, acting as if they were an employee with aligned objectives. Working with a fractional CMO may be the best solution for developing a marketing strategy that supports business growth. It is much more cost-effective than hiring a full-time CMO, allowing you to save money and use it to develop your marketing team and accelerate the schedule for real results.
A fractional CMO can unify your marketing strategy, make all external vendors agree, and act as the ultimate controller of responsibility for the marketing strategy. As the chief executive responsible for their marketing efforts, a fractional CMO assumes responsibilities such as influencer marketing, digital marketing, conversion rate optimization, SEO, payment methods, marketing automation, and account-based marketing. They have paid their dues, have succeeded and failed, have learned what to do and what not to do at every stage - a learning curve that they have overcome before keeping a penny of their money. The main advantage of this type of outsourced CMO service is that you can hire someone to participate as if they were a CMO, but without having to pay the salary of a full-time marketing executive. This makes it an excellent alternative for organizations looking for an experienced executive who can create and execute their marketing strategy with excellence.