Hiring a fractional CMO can be a great way to fill the knowledge gaps in your team and provide guidance. A fractional CMO is a marketing specialist who works with companies for a fixed period of time in a given month, often just a few hours. They can offer you hiring recommendations, help with rebranding, repositioning or remodeling, and even delegate team members as you adapt to the growth of your company. Before giving them the key to the castle, it's important to make sure that you're working with the best fractional CMO partner for your company.
Look for certifications and check if they have experience in your niche market. It's also important to specify the fractional conversation at the executive level of the CMO, relating it to specific campaigns. Outsourcing fractional CMO services is one of the best decisions you can make for your business objectives. You'll pay for results and get access to modern marketing technologies without changing the internal hierarchy on which your fractional CMO business objectives are based.
This makes hiring an in-house CMO or a fractional CMO a great option for small and medium-sized business leaders who don't have the funds to take those kinds of risks. A fractional CMO needs to add more value than strategy, and some are even able to get down to work and carry out a tactical execution not only to generate leads, but also to attract customers. When you outsource, you'll know that a fractional marketing director is the best option for you if your company has grown, but you don't yet have the budget for a full-time CMO.