A fractional CMO is a marketing specialist who works with companies for a fixed period of time in a given month, often just a few hours. This type of professional is different from freelancers or consultants, as they are willing to manage the immediate and larger members of the team. A fractional CMO is expected to have extensive knowledge of marketing and be a leader with experience in all types of areas, from developing a business strategy to having experience as a team leader in the marketing department. They are responsible for the success or failure of the company's marketing campaigns. At the strategic level, a fractional CMO can develop marketing plans, lead competitive intelligence initiatives, identify and manage progress towards KPIs; in essence, create a marketing machine that you can trust.
They should be treated like their most senior marketing executive, even though they work part-time. A fractional CMO is someone who can dive deeper into the daily operations of your marketing department and work with the CEO to integrate themselves into his leadership at the executive level. If your company is too small to have a full-time marketing director, hiring a fractional CMO is an excellent solution. As Form W-2 employees, the team members of a fractional CMO organization are deeply committed to providing consistent, high-level services and to collaborating with their colleagues. As the chief executive responsible for their marketing efforts, a fractional CMO assumes responsibilities such as influencer marketing, digital marketing, conversion rate optimization, SEO, payment methods, marketing automation, and account-based marketing. A fractional CMO will evaluate your current marketing efforts with a fresh perspective and extensive experience.
This type of professional can save you up to 50% compared to hiring a full-time executive and allows you to hire the best talent.