Are you looking to hire a fractional CMO to help your business succeed? It's important to understand the metrics you can use to measure the success of your fractional CMO. Jay Gordman, a successful marketing professional for more than 20 years, explains how to determine if your fractional CMO is the right fit for your business. Before you start contacting fractional CMO agencies, it's important to specify exactly what you're looking for. A good fractional CMO will quickly understand what works and what doesn't, and strive to understand your business.
They should be able to manage the marketing channels, resources and strategy that will generate additional incremental revenues for your company. If your company receives multiple inputs on the direction of its marketing or doesn't have a coherent vision of the objectives that its marketing should achieve, a fractional CMO can help. To measure the effectiveness of a fractional CMO, you need to look at the quality of the information they provide. For the past three years, Jay Gordman has worked as a fractional CMO or marketing consultant for eight start-ups in the growth phase.
He explains that it's important to have internal or external resources ready and available to execute all the recommendations established by the fractional CMO. A fractional CMO works with their team to design a cohesive brand image and message that can be effectively communicated through marketing materials that share a common brand identity. In addition to a clear roadmap, your fractional CMO should have facilitated the creation of a strong brand. Most importantly, you should be very clear about why you want to hire a fractional CMO instead of an in-house employee.
Book a free 30-minute consultation today with Jay Gordman and his team at CMOx to see if their model is right for your business. They can provide the changes and guidance your company needs to succeed.