When it comes to finding the right support for your business, a fractional CMO can be a great option. With years of experience in the industry, a fractional CMO can provide invaluable insight and guidance to help your organization reach its goals. They can evaluate your current marketing efforts, identify your unique growth potential, and create a strategy to boost your marketing efforts. If you're stuck between working with freelancers or agencies and hiring a full-time CMO, a fractional CMO may be an option worth considering.
A fractional CMO will prioritize the profitability of your company and, at the same time, provide services to several organizations. They can work with your current team and leadership to bring new ideas to a current campaign or help design a new marketing strategy from scratch. They'll also make decisions based on data instead of dividing your efforts between initiatives with no guarantee of results. If your company is still too small to have a full-time marketing director, or if you need guidance and execution at the CMO level, a fractional CMO is a good solution.
The fractional payment rates of CMOs can vary, but instead of worrying about the cost, evaluate the value you'll receive and whether you'll save money. Ultimately, if you want to plan for the long term but want new ideas and maximum flexibility, what you should do is look for a fractional CMO. When you hire a fractional CMO, your company hires an experienced executive without the cost of a full-time CMO. They can help develop a marketing strategy, discover a new marketing methodology, or simply increase your overall marketing efforts. A fractional CMO can also work better when there are a few members of the marketing team but not an experienced leader.
Keep in mind that what you'll pay a fractional CMO will depend on the number of hours they work each week or month. If your company receives multiple inputs on the direction of its marketing or doesn't have a coherent vision of the objectives that its marketing should achieve, a fractional CMO can help.
