Fractional CMOs are the leaders of the entire marketing organization. As C-level marketers, they must have years of experience in management-level marketing. They must be knowledgeable about current strategies and tactics, organized, and results-oriented. A fractional CMO is responsible for customer acquisition, sales development, and company growth.
They must be able to create and execute a company's marketing strategy, lead the marketing team, manage the budget, develop objectives, report on performance, and lead communication initiatives. When hiring a fractional CMO, you should look for someone who is an expert at working with the CEO and integrating into their leadership. They should be treated like the most senior marketing executive, even though they are working part-time. A fractional CMO is a specialist who works with companies for a fixed period of time each month and is uniquely prepared to report to top management.
Becoming a fractional CMO can be as simple as “saving money and seeking part-time marketing contracts at the executive level.”.