When it comes to optimizing your marketing and communication program, hiring a fractional CMO can be a great solution. A fractional CMO is a senior-level marketing executive who works for your company on a part-time basis, usually for about 10 hours a week or 40 hours a month. This type of arrangement can be beneficial for companies that have a specific growth problem, need interim senior leadership, or want to develop their marketing function from scratch. Before you hire a fractional CMO, it's important to understand how often and through which channels the CEO prefers to communicate.
This will help ensure that your teams are aligned around their core values and that meaningful interactions are taking place with potential and current customers. A fractional CMO can also be an effective mediator when sales and marketing (and sometimes engineering, production, or IT departments) don't work well in the same isolated environment. They can help frame forward-thinking discussions by asking the right questions and developing an engaging customer experience. When it comes to budgeting for a fractional CMO, the amount of money needed will depend on how long they plan to hire them.
Some startups don't need a full-time CMO, but if they have problems with aspects such as strategy or agency management, a fractional CMO could save their day. A fractional CMO can help you make a big impact on your marketing and communication program with less investment. They can provide you with a better marketing strategy and great talent to execute marketing campaigns and improve your brand image. Overall, hiring a fractional CMO is an effective way to optimize your marketing and communication program without going over budget.
It's important to understand how often and through which channels the CEO prefers to communicate in order to get the most out of this arrangement.