Evaluating and improving onboarding is essential for any business, regardless of the environment. To ensure that all stakeholders are involved in the process, a full feedback cycle should be implemented. This will allow for rapid tactical changes to be made to improve onboarding quickly and effectively. A fractional CMO is a marketing specialist who works with companies for a fixed period of time in a given month, often just a few hours.
They are usually paid three times more than the hourly equivalent of the current CMO, but they work a tenth of the time (and without benefits or all that annoying onboarding paperwork). When instructed to analyze your marketing, create a plan and set metrics to track ROI, a fractional CMO can transform your organization's marketing and add real value to your company without a full-time commitment. In general, the fractional activity of a CMO will include reviewing, analyzing, and optimizing their current marketing efforts. A CMO (or fractional CMO) will take charge of the success or failure of your company's marketing campaigns.
There are three main tasks that a fractional CMO should be tasked with to help improve your company's marketing:
- Analyzing current marketing efforts
- Creating a plan and setting metrics to track ROI
- Tracking the ROI of the strategy
If you're looking to take on a fractional CMO position as a marketing consultant, here are some tips that will help you set you up for success:
- Understand what your fractional CMO's scope of work might include
- Analyze current marketing efforts
- Create a plan and set metrics to track ROI
- Track the ROI of the strategy