Mike Volkin

Mike Volkin

Fractional CMO, author, speaker, and serial entrepreneur

50 Author´s Articles
The Benefits of Hiring a Fractional CMO

The Benefits of Hiring a Fractional CMO

A fractional CMO is a marketing specialist who works with companies for a fixed period of time in a given month, often...

How to Ensure Your Fractional CMO is Up-to-Date on the Latest Marketing Trends and Technologies

How to Ensure Your Fractional CMO is Up-to-Date on the Latest Marketing Trends and Technologies

CEOs are always looking for fast results, and the rise of fractional CMOs has become a popular solution for small and...

What Kind of Communication Should You Expect From Your Fractional CMO?

What Kind of Communication Should You Expect From Your Fractional CMO?

When it comes to hiring or performance management, there are three key areas to evaluate any interim CMO, fractional CMO, ...

The Benefits of Hiring a Fractional CMO

The Benefits of Hiring a Fractional CMO

As businesses strive to achieve aggressive growth, they often face the challenge of lacking strategic internal marketing...

What Kind of Reporting Should You Expect From Your Fractional CMO?

What Kind of Reporting Should You Expect From Your Fractional CMO?

When it comes to managing projects, many managers opt for one-on-one meetings as a way to stay in touch. However, this...

What Type of Experience Does a Fractional CMO Bring to the Table?

What Type of Experience Does a Fractional CMO Bring to the Table?

A fractional CMO is an experienced executive who can provide your business with the marketing strategies and results...

How to Become a Fractional CMO: A Guide for Businesses

How to Become a Fractional CMO: A Guide for Businesses

Are you looking for a way to reduce the costs of hiring a full-time marketing executive? Consider hiring a fractional...

14 Digital Marketing Tools to Help Your Fractional CMO Succeed

14 Digital Marketing Tools to Help Your Fractional CMO Succeed

When you hire a fractional CMO, you need to make sure that you have the right budget to cover the cost of all the...

How to Ensure Your Fractional CMO is Staying Within Budget and Meeting Deadlines

How to Ensure Your Fractional CMO is Staying Within Budget and Meeting Deadlines

Hiring a fractional CMO for around 10 hours a week or 40 hours a month is often a great idea. Your fractional CMO will...

The Benefits of Hiring a Fractional CMO

The Benefits of Hiring a Fractional CMO

When it comes to marketing, companies have two options: hire a full-time CMO or a fractional CMO. A fractional CMO is a...

How to Evaluate and Hire a Fractional CMO for Your Business

How to Evaluate and Hire a Fractional CMO for Your Business

Leadership in the marketing department is a crucial part of any business. It involves providing feedback to help others...

What are the Responsibilities of a Fractional CMO?

What are the Responsibilities of a Fractional CMO?

A fractional CMO is a marketing specialist who works with companies for a fixed period of time in a given month, often...

How to Ensure Your Fractional CMO is Staying on Top of Industry Trends and Best Practices

How to Ensure Your Fractional CMO is Staying on Top of Industry Trends and Best Practices

Are you looking for a way to ensure that your fractional CMO is staying up-to-date with the latest industry trends and...

How to Ensure Your Fractional CMO is Accountable for Performance

How to Ensure Your Fractional CMO is Accountable for Performance

When it comes to ensuring that your fractional CMO is accountable for their performance, there are a few key steps you...

Measuring the Success of Your Fractional CMO

Measuring the Success of Your Fractional CMO

Are you looking to hire a fractional CMO to help your business succeed? It's important to understand the metrics you can...

The Benefits of Hiring a Fractional CMO

The Benefits of Hiring a Fractional CMO

Are you looking for a way to save on your marketing budget without sacrificing the quality of your campaigns? Hiring a...

What is the Cost of Hiring a Fractional CMO?

What is the Cost of Hiring a Fractional CMO?

Are you considering hiring a fractional CMO for your business? It's important to understand the cost of a fractional CMO...

What Benefits Can You Expect From Hiring a Fractional CMO?

What Benefits Can You Expect From Hiring a Fractional CMO?

Hiring a fractional CMO can be a great way to get the experience of an experienced executive without the high price. It...

How to Evaluate and Improve Onboarding with a Fractional CMO

How to Evaluate and Improve Onboarding with a Fractional CMO

Evaluating and improving onboarding is essential for any business, regardless of the environment. To ensure that all...

What Qualifications Should You Look for in a Fractional CMO?

What Qualifications Should You Look for in a Fractional CMO?

Fractional CMOs are the leaders of the entire marketing organization. As C-level marketers, they must have years of...

How to Make the Most of a Fractional CMO

How to Make the Most of a Fractional CMO

Hiring a fractional CMO is an excellent alternative for companies looking to save on the cost of a full-time CMO....

What Can You Expect From a Fractional CMO for Achieving Results?

What Can You Expect From a Fractional CMO for Achieving Results?

When it comes to hiring a fractional CMO, Scalewise typically takes 3 to 4 weeks to make the placement. Fractional...

What Strategies Can I Expect From My Fractional CMO?

What Strategies Can I Expect From My Fractional CMO?

A fractional CMO (marketing director) is a marketing executive who can provide your business with part-time leadership...

Aligning Your Fractional CMO with Your Company's Goals and Objectives

Aligning Your Fractional CMO with Your Company's Goals and Objectives

Aligning your teams around their core values and executing meaningful interactions with your potential and potential...

How to Optimize Communication with Your Fractional CMO

How to Optimize Communication with Your Fractional CMO

When it comes to optimizing your marketing and communication program, hiring a fractional CMO can be a great solution. A...

What Kind of Support Can I Expect from My Fractional CMO?

What Kind of Support Can I Expect from My Fractional CMO?

When it comes to finding the right support for your business, a fractional CMO can be a great option. With years of...

How to Select the Right Fractional CMO for Your Business

How to Select the Right Fractional CMO for Your Business

As a marketing leader, you know that the success of your business depends on the quality of the information you get from...

Why Hiring a Fractional CMO is the Right Choice for Your Business

Why Hiring a Fractional CMO is the Right Choice for Your Business

When a company can't afford a full-time CMO or doesn't need one due to the relative simplicity of their marketing, they...

The Benefits and Risks of Hiring a Fractional CMO

The Benefits and Risks of Hiring a Fractional CMO

Hiring a fractional CMO can be a great way to get the marketing expertise you need without the cost of a full-time CMO....

What are the Benefits of Hiring a Fractional CMO?

What are the Benefits of Hiring a Fractional CMO?

As a company leader, you may be considering hiring a fractional CMO to help with your marketing activities. But what...

How Much Does a Fractional CMO Cost?

How Much Does a Fractional CMO Cost?

When it comes to hiring a fractional CMO, the cost of their services can vary greatly. This is because their annual...

What Services Does a Fractional CMO Provide?

What Services Does a Fractional CMO Provide?

A fractional CMO is a Chief Marketing Officer (CMO) available to be hired on an advance payment. This type of CMO is...

What Are the Different Types of CMOs?

What Are the Different Types of CMOs?

Every CMO that has PAC or TAC tranches will also have complementary tranches, which absorb the prepayment variability...

How to Hire a Fractional CMO: A Guide for Businesses

How to Hire a Fractional CMO: A Guide for Businesses

Hiring a fractional CMO is a great way to allocate your budget and fill the gap when a marketing leader suddenly leaves...

How to Leverage Data and Analytics with a Fractional CMO

How to Leverage Data and Analytics with a Fractional CMO

When it comes to making informed decisions, having a fractional CMO on board can be a great asset for any business. A...

The Essential Skills for a Successful Fractional CMO

The Essential Skills for a Successful Fractional CMO

Fractional CMOs are the driving force behind the entire marketing organization. As C-level marketers, they must be...

How to Get the Most Out of Your Fractional CMO

How to Get the Most Out of Your Fractional CMO

Hiring a fractional CMO is a great way to access top-tier marketing experience without the added cost of benefits and...

The Benefits of Hiring a Fractional CMO: A Comprehensive Guide

The Benefits of Hiring a Fractional CMO: A Comprehensive Guide

Hiring a fractional CMO can be a great way to fill the knowledge gaps in your team and provide guidance. A fractional CMO ...

How to Ensure Your Fractional CMO is Providing Value for Money

How to Ensure Your Fractional CMO is Providing Value for Money

When it comes to hiring a fractional CMO, money is a major deciding factor. It's important to have an honest and open...

What is a Fractional CMO and How Can It Benefit Your Business?

What is a Fractional CMO and How Can It Benefit Your Business?

This post was written by Michael Volkin, ranked as the best fractional CMO on Upwork.A fractional CMO is a...